Guardian Unlimitedに載っていた、2001-2002年ごろにジョブスによるマックワールドのキーノートプレゼンテーションの準備に立ち会った元アップル社員による証言。（記事リンク）本番の何週間も前から始める準備の過程をこと細かに説明しています。
ジョブスの仕事ぶりを表す箇所をいくつか抜粋。
True to his reputation as a perfectionist, he hated most of them. We repeated that process several times. At the time I thought he was being unreasonable; but I had to admit that the material we ended up with was much better than what we had begun with.
Steve usually rehearses on the two days before a keynote. On the first day he works on the segments he feels need the most attention. The product managers and engineering managers for each new product are in the room, waiting for their turn. This group also forms Steve's impromptu test audience: he'll often ask for their feedback. He spends a lot of time on his slides, personally writing and designing much of the content, with a little help from Apple's design team.
Throughout it all Steve is extremely focused. While we were in that room, all his energy was directed at making this keynote the perfect embodiment of Apple's messages. Steve doesn't give up much of his personality even in rehearsals. He is strictly business, most of the time.
In the following months I was on stage for two more keynotes, and each time was incredibly grateful for the apparently harsh treatment Steve had dished out the first time. He forced me to work harder, and in the end I did a much better job than I would have otherwise. I believe it is one of the most important aspects of Steve Jobs's impact on Apple: he has little or no patience for anything but excellence from himself or others.
こういう人と働きたいかどうかは別として、舞台裏でおこなわれることの感動的なまでの凄みが伝わってくる
ような体験談です。
誰ですか、「白鳥は優雅に浮かんでいても、水面下では一生懸命足を動かしている」という言葉を思い出した、と言うのは…。
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